Pret A Manger relaunches Club Pret with $50 monthly subscription

Pret A Manger has relaunched its Club Pret monthly subscription, offering up to five barista-made drinks a day and a 20% discount across its full menu for $50 per month. Announcing the changes on October 8, the company said it would mark the relaunch by turning its Union Square shop in New York City into an after-hours club on October 23, 2026.

The refreshed offer includes newly added matcha drinks and unlimited drink customisations at no additional charge. New subscribers can currently receive their first month free, giving the relaunch a sign-up offer alongside the changes to the drinks available through the membership.

Drinks allowance paired with a full-menu discount

According to Pret, subscribers can select organic coffees, teas, lattes, hot chocolates and matcha drinks within their daily allowance. Drinks are available hot or iced, in any size, with a choice of milk or plant-based milk.

Customisation options include syrups, compotes and additional espresso shots, with no limit on add-ons under the subscription. Pret puts the monthly price at less than $2 per day for access to up to five drinks per day.

For operators, the offer combines a recurring monthly drinks subscription with a discount extending beyond beverages to the full Pret menu. The company presented the relaunch as an expansion of both value and choice, rather than simply a coffee subscription.

Felipe Athayde, Pret A Manger’s president of North America, said the business had upgraded Club Pret to give members greater flexibility in their daily orders. He linked the Union Square celebration to those changes, distinguishing the single-night event from the ongoing membership benefits.

Union Square event includes artist collaboration

The celebration will run on Friday, October 23, 2026, from 6 to 9 p.m. ET at 857 Broadway. It will be open to everyone, with a red-carpet entrance leading to an upstairs lounge featuring a live DJ and complimentary espresso and matcha martinis.

Pret will also unveil a mural outside the shop by New York artist Frank Ape, whose name is Brandon Sines. The artwork depicts a selection of Pret drinks, connecting the installation to the refreshed subscription offer.

Existing Club Pret members and guests who subscribe at the event will be eligible for a limited-edition Pret x Frank Ape tote, subject to availability. To collect one, attendees must show an active subscription in the Pret app when entering.

Frank Ape will attend to sign the totes on-site. Five totes will hold a golden key that recipients can redeem for one complimentary year of Club Pret membership.